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Brisbane Truck Show Delivers a World Class Performance

Monday, 09 May 2011 03:16

The 2011 Brisbane Truck Show has exceeded all expectations at its new home, the world class Brisbane Convention & Exhibition Centre (BCEC). Exhibitors and visitors alike have been glowing in their testimonials of the event citing best ever sales, leads and networking opportunities and overwhelmingly describing it as the best one in its long and proud 43 year history.

Among many key advantages cited by major exhibitors included superior design and traffic flow of the venue which provided buyers the opportunity to revisit stands on multiple occasions to make direct product comparisons and to seal deals.

Visitors to the show enjoyed over 250 displays of the Australia’s best vehicles, components and transport equipment all in air-conditioned comfort and could choose between dining in the BBQ Bar, Piano Bar, Merivale’s Restaurant and many of the cafes offering a variety of food and beverage to cater for every taste.

"The legendary Brisbane Truck Show has again blended our industry’s most successful business event where real business is done with great atmosphere and hospitality" said Organiser - Brett Wright CEO of the Commercial Vehicle Industry Association of Q’ld (CVIAQ).

Visitors benefited from the choice of on-site undercover car parking at the BCEC and South Bank car parks, and public transport to the door with the South Brisbane Train and Bus-way stations located just metres from the BCEC.

International, interstate and intrastate visitors which comprise over two-thirds of the Brisbane Truck Show attendees took advantage of South Bank’s variety of first class hotels and dining all within walking distance of the show.

Show Organisers, CVIAQ are ecstatic with the attendance over the four days with a confirmed 34,773 people pouring through the gates.

Adult paying visitors and pre-sold VIP tickets holders were in-line with 2009 numbers which clearly demonstrated the success of the preshow campaign to communicate to the industry and loyal show visitors that the move to the new venue and the dedicated transport industry theme was the right direction for the future of Australia’s Premier Event, run by industry for industry.

Attendance figures on Mother’s Day Sunday reduced slightly compared to 2009 with CEO Brett Wright commenting "we predicted a slightly lower Sunday attendance due to the availability of dates for our first show at the BCEC however the show will return to its normal scheduling in 2013, 2015 and the future with shows being held the week after Mothers Day"

Show Ambassador, rugby league legend Shane Webcke visited all areas of the show over the four days mixing with visitors after hosting both the Official Opening Breakfast and the Show Awards Cocktail Party held on Thursday 5 May. Shane’s relaxed and welcoming personality was a great hit with everyone from the serious transport operator to the small business owner touring the show with the family.

The Honourable Annastacia Palaszczuk MP, Minister for Transport and Multicultural Affairs officially opened the show and cut the ribbon to welcome the Media and VIP visitors on the opening morning. Palaszczuk then toured the show with CVIAQ President Bob Martin, CEO Brett Wright and Shadow Minister for Transport Mr Scott Emmerson MP viewing the latest vehicle emission and safety technology in the K200 Kenworth and the innovative A-Double vehicles on the O’Phee trailers stand which have boosted efficiency by over 60% for a given freight task from Toowoomba to the Port of Brisbane.

A special thank you goes out to the CVIAQ supply and service stake holders Moreton Hire, Agility Logistics, Retailquip, BCEC and the CVIAQ staff, this team worked collectively to ensure that every logistical aspect of the event ran seamlessly ensuring a turnkey operational outcome was achieved throughout the installation dismantle and duration of the event.

In addition we take this opportunity to thank our business partners and sponsors, BP Australia, BOQ (Bank of Queensland) and Maha Australia for their invaluable contribution and commitment to this world class event. We sincerely trust that exhibitors and visitors alike will recognise their support of our industry and invest back with them through purchase of products and services in the months ahead. Likewise our appreciation is extended to Media Partner Trader Business Media and all of our media friends for the positive coverage given, prior, during and following the show.

With exhibitors welcoming the high number of sales and business decision makers visiting their displays, the show once again achieved its goal of putting the manufacturers and distributors of commercial vehicles, components and transport equipment in direct contact with the maximum number of potential buyers from throughout Australia and reinforcing its position as the Premier Transport Industry Event of any type in the Southern Hemisphere.

Brett Wright

Chief Executive Officer

Commercial Vehicle Industry Association of Q’ld