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As the largest event of its type in the southern hemisphere, the Brisbane Truck Show stands alone as the premier event in Australia for the transport industry showcasing the latest in heavy vehicles, technology, engineering and innovation.
In 2011, CVIAQ commissioned the AEC group to conduct an Economic Impact Assessment of the 2011 Brisbane Truck Show. The results for the industry’s premier event are outstanding.
Over its duration, the Brisbane Truck Show attracted 65% of its visitors from outside of Brisbane, whilst 33% of those transited from interstate or internationally.
Even more impressive is the whopping impact the show contributed to the State economy, generating:
• The equivalent of 248 full time employment positions, and adding an
• Additional expenditure of over 57 million dollars into the Queensland economy.
This contributed a boost in the Gross State Product (GSP) of 27 million dollars, coming at a time when the Queensland economy was in recovery from natural disasters and a depressed tourism market.
Mr Brett Wright, CEO of the Commercial Vehicle Industry of Queensland commended the CVIAQ members, industry exhibitors and attendees of the Brisbane Truck Show for the manner in which they embraced the relocation of the Show to the BCEC. It comes as no surprise that the Economic Impact Assessment for the 2011 show has exceeded those previously undertaken. Each and every exhibitor raised the bar, their exhibition stand designs, company and product presentation were all of a world class standard and further cementing the Brisbane Truck Show as Australia’s premier event.
At CVIAQ we are committed to delivering Australia’s premier event, run by the industry for the industry.
The Brisbane Convention and Exhibition Centre (BCEC) is home to the Brisbane Truck Show, which offers exhibitors and visitors total all-weather protection, the most professional convention and meeting room facilities, and walking distance access to the best hotels and restaurants within Brisbane’s CBD and South Bank precinct, further underline its standing as a world class industry event.
The Brisbane Truck Show occupies Halls 1-4, the Great Hall and the Concourse on the Foyer level of the BCEC (approximately 27,000m2 of space), all the Mezzanine level (approximately 3,000m2 of space) and all the Plaza level including the new Plaza Foyer on Grey Street (approximately 5,500m2 of space) making the Brisbane Truck Show the biggest event to be held at the BCEC since its opening in 1995.
The clear advantages of using the BCEC to host the Brisbane Truck Show are obvious and compelling:
• Full undercover exhibition facility with the most efficient layout maximizing exhibitor space while reducing the overall footprint. Available exhibition space is comparable with the largest showgrounds but with superior layout and facilities.
• Fully air-conditioned complex.
• Unparalleled exhibitor contractor access and facilities for site construction.
• Dozens of professional meeting, seminar and function rooms to cater from 20 to 2000 people.
• The BCEC provides undercover parking for 1500 vehicles, with direct lift access to the Centre's convention and exhibition facilities. QPAC, Queensland Museum and South Bank car parks offer an additional 1,500 undercover car parks within easy 2 minute walking distance of the venue. The South Brisbane Railway station and Cultural Centre Busway terminal are located immediately behind and adjacent the BCEC and offer unrivalled access for visitors.
• The world famous South Bank precinct located on the banks of the Brisbane River is the ideal hub for the show and the quintessential location for media launches, corporate events, client functions and entertaining featuring attractions such as the Queensland Art Gallery, Queensland Performing Arts Centre (QPAC) and the Queensland Museum and Maritime Museum to name but a few highlights.